profile
Dr. Richa Joshi
Assistant ProfessorDr. Richa Joshi is an Assistant Professor in National Institute of Technology (NIT) Hamirpur(H.P). She has more than 11 years of experience in teaching with forte in Branding, consumer-brand relationships and Marketing Management. She has completed her doctoral degree from Delhi Technological University. She has obtained her graduation from Delhi University and post-graduation from GGSIP University with the qualification of UGC-NET in Management. She has presented papers in various national and international conferences at IIM Indore, IIM Kashipur, MDI Gurgaon and IIT Delhi. She has contributed ‘ABDC’ and ‘Scopus’ indexed research papers in several journals of Sage, Inderscience and Emerald publications. She has also been an active reviewer of journals of Sage and Emerald.
General Information
| Name | : | Dr. Richa Joshi |
| Designation | : | Assistant Professor |
| Department | : | Management Studies |
| Qualification | : | PhD, UGC NET, MBA , BSC |
| Date of Birth | : | 11/08/1986 |
| Date of joining | : | 25/11/2019 |
Contact Details
| Phone | : | |
| Email ID | : | richajoshi@nith.ac.in |
Specialization
Position Held
| Position | Department Name | Institute Name | Time Period |
|---|
Educational Qualification
| Name of the Degree | Year of Passing | Institute/University |
|---|---|---|
| Bsc | 2006 | University of Delhi |
| MBA | 2009 | GGSIP University |
| UGC NET | 2010 | UGC |
| PhD | 2019 | Delhi Technological University |
Honors & Recognitions Achieved
| Sr.No. | Title | Activity | Given By | Year |
|---|
Research Experience
| Research Interests : | |
| Brief Research Statement : |
Journal Publications
| Year | Author(s) | Title & Vol. No. | Journal Name | Indexing (SCI) Web of Science/Scopus |
|---|---|---|---|---|
| 2020 | Richa Joshi, Rajan Yadav | Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modeling Approach, Accepted for Publication | Vision (Sage Publications) | ABDC Indexed -"C", Scopus Indexed , UGC care Listed |
| 2019 | Richa Joshi, Rajan Yadav | The study of brand extension among generation Y in Indian market, ISSN: 1753-0814, Vol.19, No.3, Page No. 339-353. | International Journal of Indian Culture and Business Management (Inderscience) | ESCI Indexed |
| 2018 | Prerna Garg, Richa Joshi | Purchase Intention of “Halal” Brands in India: The Mediating Effect of Attitude, ISSN: 1759-0833, Vol. 9 Issue: 3, Page No.683-694 | Journal of Islamic Marketing (Emerald) | ABDC Indexed -"B" & SCOPUS Indexed Journal |
| 2018 | Richa Joshi, Rajan Yadav | Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity, ISSN: 09718907, Vol. 22(2), 125-142. | Paradigm (Sage Publications) | Indian Citation Index (ICI), J- Gate |
| 2018 | Richa Joshi, Rajan Yadav | An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry, ISSN: 22785337, Vol.6 (2), 1-16. | Business perspective and Research (Sage Publications) | ABDC Indexed -"C", Scopus Indexed , UGC care Listed |
| 2017 | Richa Joshi, Rajan Yadav | Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry, ISSN: 09722629, Volume 21(3), September 2017, Page No. 305–313. | Vision (Sage Publications) | ABDC Indexed -"C", Scopus Indexed , UGC care Listed |
| 2016 | Richa Joshi, Rajan Yadav | Reciprocal effects of Brand Extension on Brand Equity: A literature Review, ISSN:2277-484X , Volume 5, Issue 2 , April 2016 , Page No.20-28. | International Journal of Marketing & Business Communication | Google Scholar |
| 2020 | Richa Joshi, Rajan Yadav | Brand Desire: Scale Development and Empirical Examination, 21 (3), 169-184 | Journal of Asia-Pacific Business (Taylor & Francis) | ABDC Indexed -"C" & SCOPUS Indexed Journal |
| 2020 | Richa Joshi, Prerna Garg | Role of brand experience in shaping brand love | International Journal of Consumer Studies (Wiley) | ABDC Indexed -"A" & SSCI Indexed Journal |
| 2020 | Shampy Kamboj, Richa Joshi | Examining the factors influencing smartphone apps use at tourism destinations: A UTAUT model perspective | International Journal of Tourism Cities (Emerald) | ABDC Indexed -"C" & SCOPUS Indexed Journal |
Conference Publications
| Year | Author(s) | Title | Conference name with place | Indexing (SCI/Web of science/Scopus) |
|---|---|---|---|---|
| 2018 | Prerna Garg, Richa Joshi | Mediating Role of WOM in Enhancing Intention to visit Green Hotels: A SEM Neural Network Integrated Approach | International conference on Sustainable Management (ICSM) 2018 organized by IIM Kashipur | - |
| 2018 | Richa Joshi, Rajan Yadav | Brand equity framework-emerging role of Brand Love | conference on Excellence in Research and Education (CERE) organized by IIM Indore | - |
| 2018 | Prerna Garg, Richa Joshi | Effectiveness of E WOM in creating purchase intention for movies | National Conference organized by Faculty of Management Studies, University of Delhi | - |
| 2017 | Richa Joshi, Rajan Yadav | Effect of brand loyalty on brand equity: the mediating role of brand extension | International conference GLOGIFT17 organized by Delhi school of Management, Delhi Technological University. | - |
| 2017 | Prerna Garg, Richa Joshi | Purchasing behaviour for green products: a structural equation modelling approach | IIM-NASMEI Summer Marketing conference held at IIM Indore | - |
| 2016 | Richa Joshi, Rajan Yadav | Role of advertising in consumer evaluation of brand extensions & brand image strategies | National Conference held at MDI, Gurgaon | - |
| 2015 | Richa Joshi, Rajan Yadav | Customer Expectations on Brand Extension: A study on Indian FMCG sector | International Conference held at MDI, Gurgaon | - |
| 2013 | Richa Joshi, Rajan Yadav | Corporate Social Responsibility: An Important Factor in Enhancing Corporate Image | Department of Management Studies, IIT Delhi & Curtin University Australia | - |
| 2018 | Prerna Garg, Richa Joshi | Investigating Predictors of Visit Intention & Mediating Role of Willingness To Pay: A Multi-Analytical Approach | International conference FOBE 2018 organized by IMT Ghaziabad | - |
Research Projects
| Role | Project Type | Title | Funding Agency | From | To | Amount | Status | Co-Investigator | Sanction Order | Sanction Date |
|---|
Research Supervision
| Programme Name | Scholar Name | Research Topic | Status | Year | Co-Suprivisor(s) |
|---|
Patents
| Title | Reg./Ref.No. | Date of Award/Filling | Awarding Agencies | Status |
|---|
Teaching Experience
| Position Held | Department and Organization | From | To | Total Experience |
|---|---|---|---|---|
| Lecturer | Management, Trinity Institute of Professional Studies (Affiliated to GGSIPU) | 27/07/2009 | 18/12/2010 | 1.5 yrs |
| Assistant Professor | Management, Rukmini Devi Institute of Advanced Studies (Affiliated to GGSIPU) | 01/01/2011 | 03/01/2012 | 1 yr |
| Assistant Professor | Management, Delhi Institute of Rural Development, (Affiliated to GGSIPU) | 04/01/2012 | 31/07/2016 | 4.5 yrs |
| Assistant Professor | Management, Gitarattan International Business School, (Affiliated to GGSIPU) | 02/08/2016 | 23/11/2019 | 3.5 yrs |
Administrative Experience
| Position Held | Department and Organization | From | To |
|---|
Book/Chapters Written
| Type | Title | Publisher | Author(s) | ISBN/ISSN No. | Year |
|---|
Expert Talks
| Title | Place | Year | Description of Event |
|---|
Consultancy
| Title of Consultancy | Client Organization | Faculty Involved | Amount(INR) | Status |
|---|
International and National Exposure
| Sr.No. | Title | Description |
|---|
Conferences/Courses Organized
| Category | Type | Title | Venue | From | To | Designation |
|---|---|---|---|---|---|---|
| conference | National Seminar | “Building And Sustaining Brands: Trends, Challenges And Strategies | Gitarattan International Business School | 09/02/2018 | 09/02/2018 | Coordinator |
| workshop | Summer Faculty Development Program | Research Approaches in Management Education | Gitarattan International Business School | 15/06/2019 | 28/06/2019 | Coordinator |
Profile Summary
Last Update: 22/02/2022 03:39pm
| Name | : | Dr. Richa Joshi |
| Designation | : | Assistant Professor |
| Department | : | Management Studies |
| Qualification | : | PhD, UGC NET, MBA , BSC |
| Phone | : | |
| Email ID | : | richajoshi@nith.ac.in |
| Profile URL | : | https://portfolios.nith.ac.in/index.php?/nith/dr-richa-joshi |
| Date of Birth | : | 11/08/1986 |
| Date of Joining | : | 25/11/2019 |
Specialization
Marketing
Education Qualification
| Name of the Degree | Year of Passing | Institute/University |
|---|---|---|
| Bsc | 2006 | University of Delhi |
| MBA | 2009 | GGSIP University |
| UGC NET | 2010 | UGC |
| PhD | 2019 | Delhi Technological University |
Teaching Experience
| Programme Name | Department And Organization | From | To | Total Experience |
|---|---|---|---|---|
| Lecturer | Management, Trinity Institute of Professional Studies (Affiliated to GGSIPU) | 27/07/2009 | 18/12/2010 | 1.5 yrs |
| Assistant Professor | Management, Rukmini Devi Institute of Advanced Studies (Affiliated to GGSIPU) | 01/01/2011 | 03/01/2012 | 1 yr |
| Assistant Professor | Management, Delhi Institute of Rural Development, (Affiliated to GGSIPU) | 04/01/2012 | 31/07/2016 | 4.5 yrs |
| Assistant Professor | Management, Gitarattan International Business School, (Affiliated to GGSIPU) | 02/08/2016 | 23/11/2019 | 3.5 yrs |
Administrative Experience
| Position Held | Department And Organization | From | To |
|---|
Research Experience
| Research Interests : | |
| Brief Research Statement : |
Research Projects
| Role | Project Type | Title | Funding Agency | From | To | Amount | Status | Co-Investigator | Sanction Order | Sanction Date |
|---|
Journal Publications
| Year | Author(s) | Journal Name | Title & Vol. No. | Indexing (SCI/Web of science/Scopus) |
|---|---|---|---|---|
| 2020 | Richa Joshi, Rajan Yadav | Vision (Sage Publications) | Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modeling Approach, Accepted for Publication | ABDC Indexed -"C", Scopus Indexed , UGC care Listed |
| 2019 | Richa Joshi, Rajan Yadav | International Journal of Indian Culture and Business Management (Inderscience) | The study of brand extension among generation Y in Indian market, ISSN: 1753-0814, Vol.19, No.3, Page No. 339-353. | ESCI Indexed |
| 2018 | Prerna Garg, Richa Joshi | Journal of Islamic Marketing (Emerald) | Purchase Intention of “Halal” Brands in India: The Mediating Effect of Attitude, ISSN: 1759-0833, Vol. 9 Issue: 3, Page No.683-694 | ABDC Indexed -"B" & SCOPUS Indexed Journal |
| 2018 | Richa Joshi, Rajan Yadav | Paradigm (Sage Publications) | Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity, ISSN: 09718907, Vol. 22(2), 125-142. | Indian Citation Index (ICI), J- Gate |
| 2018 | Richa Joshi, Rajan Yadav | Business perspective and Research (Sage Publications) | An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry, ISSN: 22785337, Vol.6 (2), 1-16. | ABDC Indexed -"C", Scopus Indexed , UGC care Listed |
| 2017 | Richa Joshi, Rajan Yadav | Vision (Sage Publications) | Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry, ISSN: 09722629, Volume 21(3), September 2017, Page No. 305–313. | ABDC Indexed -"C", Scopus Indexed , UGC care Listed |
| 2016 | Richa Joshi, Rajan Yadav | International Journal of Marketing & Business Communication | Reciprocal effects of Brand Extension on Brand Equity: A literature Review, ISSN:2277-484X , Volume 5, Issue 2 , April 2016 , Page No.20-28. | Google Scholar |
| 2020 | Richa Joshi, Rajan Yadav | Journal of Asia-Pacific Business (Taylor & Francis) | Brand Desire: Scale Development and Empirical Examination, 21 (3), 169-184 | ABDC Indexed -"C" & SCOPUS Indexed Journal |
| 2020 | Richa Joshi, Prerna Garg | International Journal of Consumer Studies (Wiley) | Role of brand experience in shaping brand love | ABDC Indexed -"A" & SSCI Indexed Journal |
| 2020 | Shampy Kamboj, Richa Joshi | International Journal of Tourism Cities (Emerald) | Examining the factors influencing smartphone apps use at tourism destinations: A UTAUT model perspective | ABDC Indexed -"C" & SCOPUS Indexed Journal |
Conference Publications
| Year | Author(s) | Conference | Title | Indexing |
|---|---|---|---|---|
| 2018 | Prerna Garg, Richa Joshi | International conference on Sustainable Management (ICSM) 2018 organized by IIM Kashipur | Mediating Role of WOM in Enhancing Intention to visit Green Hotels: A SEM Neural Network Integrated Approach | - |
| 2018 | Richa Joshi, Rajan Yadav | conference on Excellence in Research and Education (CERE) organized by IIM Indore | Brand equity framework-emerging role of Brand Love | - |
| 2018 | Prerna Garg, Richa Joshi | National Conference organized by Faculty of Management Studies, University of Delhi | Effectiveness of E WOM in creating purchase intention for movies | - |
| 2017 | Richa Joshi, Rajan Yadav | International conference GLOGIFT17 organized by Delhi school of Management, Delhi Technological University. | Effect of brand loyalty on brand equity: the mediating role of brand extension | - |
| 2017 | Prerna Garg, Richa Joshi | IIM-NASMEI Summer Marketing conference held at IIM Indore | Purchasing behaviour for green products: a structural equation modelling approach | - |
| 2016 | Richa Joshi, Rajan Yadav | National Conference held at MDI, Gurgaon | Role of advertising in consumer evaluation of brand extensions & brand image strategies | - |
| 2015 | Richa Joshi, Rajan Yadav | International Conference held at MDI, Gurgaon | Customer Expectations on Brand Extension: A study on Indian FMCG sector | - |
| 2013 | Richa Joshi, Rajan Yadav | Department of Management Studies, IIT Delhi & Curtin University Australia | Corporate Social Responsibility: An Important Factor in Enhancing Corporate Image | - |
| 2018 | Prerna Garg, Richa Joshi | International conference FOBE 2018 organized by IMT Ghaziabad | Investigating Predictors of Visit Intention & Mediating Role of Willingness To Pay: A Multi-Analytical Approach | - |
Book/Chapters Written
| Type (Book/Chapter) | Author(s) | Title | Publisher | ISBN/ISSN No. | Year |
|---|
Research Supersion
| Programme Name | Scholar Name | Research Topic | Status | Year | Co-Superivisor(s) |
|---|
Patents
| Name | Reg./Ref.No. | Date of Award/Filling | Awarding Agencies | Status |
|---|
Conferences/Workshop/Courses Organized
| Category | Type | Title | Venue | From | To | Designation |
|---|---|---|---|---|---|---|
| conference | National Seminar | “Building And Sustaining Brands: Trends, Challenges And Strategies | Gitarattan International Business School | 09/02/2018 | 09/02/2018 | Coordinator |
| workshop | Summer Faculty Development Program | Research Approaches in Management Education | Gitarattan International Business School | 15/06/2019 | 28/06/2019 | Coordinator |
Expert Talks
| Title | Place | Year | Description of Event |
|---|
Consultancy
| Title of Consultancy | Client Organization | Faculty Involved | Amount(INR) | Status |
|---|
International and National Exposure
| Sr.No. | Title | Description |
|---|
Honors & Recognitions Achieved
| Sr.No. | Title | Activity | Given By | Year |
|---|