profile

Dr. Richa Joshi

Assistant Professor

Dr. Richa Joshi is an Assistant Professor in National Institute of Technology (NIT) Hamirpur(H.P). She has more than 11 years of experience in teaching with forte in Branding, consumer-brand relationships and Marketing Management. She has completed her doctoral degree from Delhi Technological University. She has obtained her graduation from Delhi University and post-graduation from GGSIP University with the qualification of UGC-NET in Management. She has presented papers in various national and international conferences at IIM Indore, IIM Kashipur, MDI Gurgaon and IIT Delhi. She has contributed ‘ABDC’ and ‘Scopus’ indexed research papers in several journals of Sage, Inderscience and Emerald publications. She has also been an active reviewer of journals of Sage and Emerald.

Name : Dr. Richa Joshi
Designation : Assistant Professor
Department : Management Studies
Qualification : PhD, UGC NET, MBA , BSC
Phone :
Email ID : richajoshi@nith.ac.in
Google Scholar Link : View

General Information



Name : Dr. Richa Joshi
Designation : Assistant Professor
Department : Management Studies
Qualification : PhD, UGC NET, MBA , BSC
Date of Birth : 11/08/1986
Date of joining : 25/11/2019

Contact Details

Phone :
Email ID : richajoshi@nith.ac.in

Specialization

Marketing

Position Held



Position Department Name Institute Name Time Period

Educational Qualification



Name of the Degree Year of Passing Institute/University
Bsc 2006 University of Delhi
MBA 2009 GGSIP University
UGC NET 2010 UGC
PhD 2019 Delhi Technological University

Honors & Recognitions Achieved



Sr.No. Title Activity Given By Year

Research Experience



Research Interests :
Brief Research Statement :

Journal Publications



Year Author(s) Title & Vol. No. Journal Name Indexing (SCI) Web of Science/Scopus
2020 Richa Joshi, Rajan Yadav Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modeling Approach, Accepted for Publication Vision (Sage Publications) ABDC Indexed -"C", Scopus Indexed , UGC care Listed
2019 Richa Joshi, Rajan Yadav The study of brand extension among generation Y in Indian market, ISSN: 1753-0814, Vol.19, No.3, Page No. 339-353. International Journal of Indian Culture and Business Management (Inderscience) ESCI Indexed
2018 Prerna Garg, Richa Joshi Purchase Intention of “Halal” Brands in India: The Mediating Effect of Attitude, ISSN: 1759-0833, Vol. 9 Issue: 3, Page No.683-694 Journal of Islamic Marketing (Emerald) ABDC Indexed -"B" & SCOPUS Indexed Journal
2018 Richa Joshi, Rajan Yadav Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity, ISSN: 09718907, Vol. 22(2), 125-142. Paradigm (Sage Publications) Indian Citation Index (ICI), J- Gate
2018 Richa Joshi, Rajan Yadav An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry, ISSN: 22785337, Vol.6 (2), 1-16. Business perspective and Research (Sage Publications) ABDC Indexed -"C", Scopus Indexed , UGC care Listed
2017 Richa Joshi, Rajan Yadav Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry, ISSN: 09722629, Volume 21(3), September 2017, Page No. 305–313. Vision (Sage Publications) ABDC Indexed -"C", Scopus Indexed , UGC care Listed
2016 Richa Joshi, Rajan Yadav Reciprocal effects of Brand Extension on Brand Equity: A literature Review, ISSN:2277-484X , Volume 5, Issue 2 , April 2016 , Page No.20-28. International Journal of Marketing & Business Communication Google Scholar
2020 Richa Joshi, Rajan Yadav Brand Desire: Scale Development and Empirical Examination, 21 (3), 169-184 Journal of Asia-Pacific Business (Taylor & Francis) ABDC Indexed -"C" & SCOPUS Indexed Journal
2020 Richa Joshi, Prerna Garg Role of brand experience in shaping brand love International Journal of Consumer Studies (Wiley) ABDC Indexed -"A" & SSCI Indexed Journal
2020 Shampy Kamboj, Richa Joshi Examining the factors influencing smartphone apps use at tourism destinations: A UTAUT model perspective International Journal of Tourism Cities (Emerald) ABDC Indexed -"C" & SCOPUS Indexed Journal

Conference Publications



Year Author(s) Title Conference name with place Indexing (SCI/Web of science/Scopus)
2018 Prerna Garg, Richa Joshi Mediating Role of WOM in Enhancing Intention to visit Green Hotels: A SEM Neural Network Integrated Approach International conference on Sustainable Management (ICSM) 2018 organized by IIM Kashipur -
2018 Richa Joshi, Rajan Yadav Brand equity framework-emerging role of Brand Love conference on Excellence in Research and Education (CERE) organized by IIM Indore -
2018 Prerna Garg, Richa Joshi Effectiveness of E WOM in creating purchase intention for movies National Conference organized by Faculty of Management Studies, University of Delhi -
2017 Richa Joshi, Rajan Yadav Effect of brand loyalty on brand equity: the mediating role of brand extension International conference GLOGIFT17 organized by Delhi school of Management, Delhi Technological University. -
2017 Prerna Garg, Richa Joshi Purchasing behaviour for green products: a structural equation modelling approach IIM-NASMEI Summer Marketing conference held at IIM Indore -
2016 Richa Joshi, Rajan Yadav Role of advertising in consumer evaluation of brand extensions & brand image strategies National Conference held at MDI, Gurgaon -
2015 Richa Joshi, Rajan Yadav Customer Expectations on Brand Extension: A study on Indian FMCG sector International Conference held at MDI, Gurgaon -
2013 Richa Joshi, Rajan Yadav Corporate Social Responsibility: An Important Factor in Enhancing Corporate Image Department of Management Studies, IIT Delhi & Curtin University Australia -
2018 Prerna Garg, Richa Joshi Investigating Predictors of Visit Intention & Mediating Role of Willingness To Pay: A Multi-Analytical Approach International conference FOBE 2018 organized by IMT Ghaziabad -

Research Projects



Role Project Type Title Funding Agency From To Amount Status Co-Investigator Sanction Order Sanction Date

Research Supervision



Programme Name Scholar Name Research Topic Status Year Co-Suprivisor(s)

Patents



Title Reg./Ref.No. Date of Award/Filling Awarding Agencies Status

Teaching Experience



Position Held Department and Organization From To Total Experience
Lecturer Management, Trinity Institute of Professional Studies (Affiliated to GGSIPU) 27/07/2009 18/12/2010 1.5 yrs
Assistant Professor Management, Rukmini Devi Institute of Advanced Studies (Affiliated to GGSIPU) 01/01/2011 03/01/2012 1 yr
Assistant Professor Management, Delhi Institute of Rural Development, (Affiliated to GGSIPU) 04/01/2012 31/07/2016 4.5 yrs
Assistant Professor Management, Gitarattan International Business School, (Affiliated to GGSIPU) 02/08/2016 23/11/2019 3.5 yrs

Administrative Experience



Position Held Department and Organization From To

Book/Chapters Written



Type Title Publisher Author(s) ISBN/ISSN No. Year

Expert Talks



Title Place Year Description of Event

Consultancy



Title of Consultancy Client Organization Faculty Involved Amount(INR) Status

International and National Exposure



Sr.No. Title Description

Conferences/Courses Organized



Category Type Title Venue From To Designation
conference National Seminar “Building And Sustaining Brands: Trends, Challenges And Strategies Gitarattan International Business School 09/02/2018 09/02/2018 Coordinator
workshop Summer Faculty Development Program Research Approaches in Management Education Gitarattan International Business School 15/06/2019 28/06/2019 Coordinator

Profile Summary

Last Update: 19/10/2020 06:51pm
Logo
Name : Dr. Richa Joshi
Designation : Assistant Professor
Department : Management Studies
Qualification : PhD, UGC NET, MBA , BSC
Phone :
Email ID : richajoshi@nith.ac.in
Profile URL : https://portfolios.nith.ac.in/index.php?/nith/dr-richa-joshi
Date of Birth : 11/08/1986
Date of Joining : 25/11/2019

Specialization

Marketing

Education Qualification


Name of the Degree Year of Passing Institute/University
Bsc 2006 University of Delhi
MBA 2009 GGSIP University
UGC NET 2010 UGC
PhD 2019 Delhi Technological University

Teaching Experience


Programme Name Department And Organization From To Total Experience
Lecturer Management, Trinity Institute of Professional Studies (Affiliated to GGSIPU) 27/07/2009 18/12/2010 1.5 yrs
Assistant Professor Management, Rukmini Devi Institute of Advanced Studies (Affiliated to GGSIPU) 01/01/2011 03/01/2012 1 yr
Assistant Professor Management, Delhi Institute of Rural Development, (Affiliated to GGSIPU) 04/01/2012 31/07/2016 4.5 yrs
Assistant Professor Management, Gitarattan International Business School, (Affiliated to GGSIPU) 02/08/2016 23/11/2019 3.5 yrs

Administrative Experience


Position Held Department And Organization From To

Research Experience

Research Interests :
Brief Research Statement :

Research Projects


Role Project Type Title Funding Agency From To Amount Status Co-Investigator Sanction OrderSanction Date

Journal Publications


Year Author(s) Journal Name Title & Vol. No. Indexing (SCI/Web of science/Scopus)
2020 Richa Joshi, Rajan Yadav Vision (Sage Publications) Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modeling Approach, Accepted for Publication ABDC Indexed -"C", Scopus Indexed , UGC care Listed
2019 Richa Joshi, Rajan Yadav International Journal of Indian Culture and Business Management (Inderscience) The study of brand extension among generation Y in Indian market, ISSN: 1753-0814, Vol.19, No.3, Page No. 339-353. ESCI Indexed
2018 Prerna Garg, Richa Joshi Journal of Islamic Marketing (Emerald) Purchase Intention of “Halal” Brands in India: The Mediating Effect of Attitude, ISSN: 1759-0833, Vol. 9 Issue: 3, Page No.683-694 ABDC Indexed -"B" & SCOPUS Indexed Journal
2018 Richa Joshi, Rajan Yadav Paradigm (Sage Publications) Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity, ISSN: 09718907, Vol. 22(2), 125-142. Indian Citation Index (ICI), J- Gate
2018 Richa Joshi, Rajan Yadav Business perspective and Research (Sage Publications) An Integrated SEM Neural Network Approach to Study Effectiveness of Brand Extension in Indian FMCG Industry, ISSN: 22785337, Vol.6 (2), 1-16. ABDC Indexed -"C", Scopus Indexed , UGC care Listed
2017 Richa Joshi, Rajan Yadav Vision (Sage Publications) Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry, ISSN: 09722629, Volume 21(3), September 2017, Page No. 305–313. ABDC Indexed -"C", Scopus Indexed , UGC care Listed
2016 Richa Joshi, Rajan Yadav International Journal of Marketing & Business Communication Reciprocal effects of Brand Extension on Brand Equity: A literature Review, ISSN:2277-484X , Volume 5, Issue 2 , April 2016 , Page No.20-28. Google Scholar
2020 Richa Joshi, Rajan Yadav Journal of Asia-Pacific Business (Taylor & Francis) Brand Desire: Scale Development and Empirical Examination, 21 (3), 169-184 ABDC Indexed -"C" & SCOPUS Indexed Journal
2020 Richa Joshi, Prerna Garg International Journal of Consumer Studies (Wiley) Role of brand experience in shaping brand love ABDC Indexed -"A" & SSCI Indexed Journal
2020 Shampy Kamboj, Richa Joshi International Journal of Tourism Cities (Emerald) Examining the factors influencing smartphone apps use at tourism destinations: A UTAUT model perspective ABDC Indexed -"C" & SCOPUS Indexed Journal

Conference Publications


Year Author(s) Conference Title Indexing
2018 Prerna Garg, Richa Joshi International conference on Sustainable Management (ICSM) 2018 organized by IIM Kashipur Mediating Role of WOM in Enhancing Intention to visit Green Hotels: A SEM Neural Network Integrated Approach -
2018 Richa Joshi, Rajan Yadav conference on Excellence in Research and Education (CERE) organized by IIM Indore Brand equity framework-emerging role of Brand Love -
2018 Prerna Garg, Richa Joshi National Conference organized by Faculty of Management Studies, University of Delhi Effectiveness of E WOM in creating purchase intention for movies -
2017 Richa Joshi, Rajan Yadav International conference GLOGIFT17 organized by Delhi school of Management, Delhi Technological University. Effect of brand loyalty on brand equity: the mediating role of brand extension -
2017 Prerna Garg, Richa Joshi IIM-NASMEI Summer Marketing conference held at IIM Indore Purchasing behaviour for green products: a structural equation modelling approach -
2016 Richa Joshi, Rajan Yadav National Conference held at MDI, Gurgaon Role of advertising in consumer evaluation of brand extensions & brand image strategies -
2015 Richa Joshi, Rajan Yadav International Conference held at MDI, Gurgaon Customer Expectations on Brand Extension: A study on Indian FMCG sector -
2013 Richa Joshi, Rajan Yadav Department of Management Studies, IIT Delhi & Curtin University Australia Corporate Social Responsibility: An Important Factor in Enhancing Corporate Image -
2018 Prerna Garg, Richa Joshi International conference FOBE 2018 organized by IMT Ghaziabad Investigating Predictors of Visit Intention & Mediating Role of Willingness To Pay: A Multi-Analytical Approach -

Book/Chapters Written


Type (Book/Chapter) Author(s) Title Publisher ISBN/ISSN No. Year

Research Supersion


Programme Name Scholar Name Research Topic Status Year Co-Superivisor(s)

Patents


Name Reg./Ref.No. Date of Award/Filling Awarding Agencies Status

Conferences/Workshop/Courses Organized


Category Type Title Venue From To Designation
conference National Seminar “Building And Sustaining Brands: Trends, Challenges And Strategies Gitarattan International Business School 09/02/2018 09/02/2018 Coordinator
workshop Summer Faculty Development Program Research Approaches in Management Education Gitarattan International Business School 15/06/2019 28/06/2019 Coordinator

Expert Talks


Title Place Year Description of Event

Consultancy


Title of Consultancy Client Organization Faculty Involved Amount(INR) Status

International and National Exposure


Sr.No. Title Description
1

Honors & Recognitions Achieved


Sr.No. Title Activity Given By Year